“Very detailed content and high-value skills.
In this shifting housing market, we're seeing fewer opportunities. Rather than chasing online leads or shiny AI products, I recommend investing in your skillset. The ability to convert at a higher rate is the best way to improve your ROI on existing lead sources and close all opportunities created from SOI and lead gen.
I am consistently more intentional about digging deeper with probing questions to uncover pain points and resistance with clients. Gaining insight into client motivation and fears becomes critical in creating a collaborative selling process where clients essentially sell themselves on key decisions.”
- James DeLoney, REALTOR®